Post by account_disabled on Oct 23, 2023 16:26:05 GMT 10
“As the CEO of a data-driven B2B marketing organization, I keep a close eye on the evolutions within the B2B marketing space and where our focus needs to be to succeed,” writes Rob Sanchez of MeritB2B in this piece for Forbes. He cites data, insights, and technology as three cornerstones, and notes that marketers should be thinking carefully about them as third-party cookies fade away.These are the topics and focuses your peers in the industry are prioritizing as 2022 gets underwaAs the CEO of a data-driven B2B marketing organization, I keep a close eye on the evolutions within the B2B marketing space and where our focus needs to be to succeed,” writes Rob Sanchez of MeritB2B in this piece for Forbes. He cites data, insights, and technology as three cornerstones, and notes that marketers should be thinking carefully about them as third-party cookies fade away.The arrival of a new year always brings with it fresh ideas, reconfigured goals, and new priorities. It’s a chance to take a step back and reset. A moment of limitless possibility.Accordingly, the first week of 2022 saw B2B marketers gravitating toward content that informs and inspires a marketing strategy driven by evolving best practices in an evolving world.Our round-up of the most engaged and shared trending content within the B2B marketing community features everything from a review of the fundamentals to must-have technologies, brand voice tips, resolutions worth pursuing, and more.
Drawing from a season’s worth of interviews on Phone Number List The Marketer’s Journey podcast (hosted by Uberflip CMO Randy Frisch), Erin Kann shares 10 commitments that B2B marketers should consider making in 2022. Each one is accompanied by quotes from marketing leaders who substantiate the importance of these resolutions, or provide guidance on how to follow through.The recent holiday season carried a somber note for football fans, with legendary coach and color commentator John Madden passing away just ahead of year’s end. In paying tribute to this larger-than-life figure, and the qualities that helped him connect with TV audiences like no other broadcaster, Nick Nelson recommends five traits to incorporate into a resonant B2B brand voice. None of the trends highlighted here by Hazel Raoult could be considered especially “new,” but there’s no doubt that each one — from ABM to AI to video marketing and beyond — will play a prominent role in B2B marketing success this year. Each trend is connected to research around B2B buyer preferences to illustrate why it should be top-of-mind for marketing practitioners who want to drive reach and influenceThere’s no time like the start of a new year to take stock of how your spectrum of content is performing, identify laggards, and figure out how to rejuvenate them. Matt Bertram, Head of Digital Strategy for EWR Digital, pinpoints five elements to examine and optimize for an underperforming page.
Work smarter, not harder: it’s the golden aspiration of professionals everywhere. But reaching that point can, ironically, be hard work. At CMI, Jodi Harris provides a comprehensive operational guide to greater efficiency, laying out concepts like a formal governance model, a video decision-making matrix, and a method for recycling high-performing assets into evergreen content.Noting that audio marketing spending increased from $1.1 billion in 2016 to $3.09 billion in 2020, Mikel Fields positions it as a key frontier – even those suffering from "Hot New Platform Exhaustion." Fields covers four popular platforms for audio content and maps a step-by-step game plan to get rolling.Want your conversion-focused ads on LinkedIn to achieve remarkable results in the year ahead? These tips from Anna Sonnenberg will help you drive action with a premium professional audience. Clarity, social proof, and time-sensitive language are among the components that Anna recommends infusing into your Lead Generation or Website Conversion ad campaigns.
Drawing from a season’s worth of interviews on Phone Number List The Marketer’s Journey podcast (hosted by Uberflip CMO Randy Frisch), Erin Kann shares 10 commitments that B2B marketers should consider making in 2022. Each one is accompanied by quotes from marketing leaders who substantiate the importance of these resolutions, or provide guidance on how to follow through.The recent holiday season carried a somber note for football fans, with legendary coach and color commentator John Madden passing away just ahead of year’s end. In paying tribute to this larger-than-life figure, and the qualities that helped him connect with TV audiences like no other broadcaster, Nick Nelson recommends five traits to incorporate into a resonant B2B brand voice. None of the trends highlighted here by Hazel Raoult could be considered especially “new,” but there’s no doubt that each one — from ABM to AI to video marketing and beyond — will play a prominent role in B2B marketing success this year. Each trend is connected to research around B2B buyer preferences to illustrate why it should be top-of-mind for marketing practitioners who want to drive reach and influenceThere’s no time like the start of a new year to take stock of how your spectrum of content is performing, identify laggards, and figure out how to rejuvenate them. Matt Bertram, Head of Digital Strategy for EWR Digital, pinpoints five elements to examine and optimize for an underperforming page.
Work smarter, not harder: it’s the golden aspiration of professionals everywhere. But reaching that point can, ironically, be hard work. At CMI, Jodi Harris provides a comprehensive operational guide to greater efficiency, laying out concepts like a formal governance model, a video decision-making matrix, and a method for recycling high-performing assets into evergreen content.Noting that audio marketing spending increased from $1.1 billion in 2016 to $3.09 billion in 2020, Mikel Fields positions it as a key frontier – even those suffering from "Hot New Platform Exhaustion." Fields covers four popular platforms for audio content and maps a step-by-step game plan to get rolling.Want your conversion-focused ads on LinkedIn to achieve remarkable results in the year ahead? These tips from Anna Sonnenberg will help you drive action with a premium professional audience. Clarity, social proof, and time-sensitive language are among the components that Anna recommends infusing into your Lead Generation or Website Conversion ad campaigns.