Post by account_disabled on Oct 23, 2023 17:33:54 GMT 10
Perfect content marketing activities are like sniper activities. They reach the recipient precisely and there are no misses. It is important not to confuse sniper activities with spamming, which unfortunately also happens with intrusive promotion. What mistakes are most often made in content marketing today and how to get out of them or avoid them?
We have years of education in content marketing behind us. Enough time to debunk many of the myths about old school marketing. But these mistakes still happen, and modern marketing has little in common with the style of a salesman, whose role was first to educate the recipient, build a need, and finally sell, but everything revolved around the product.
Many people still want to believe that talking about the product and selling it aggressively is the lever of commerce. However, the rules of the game have Email List changed.Another issue is awareness of what stage of the purchasing journey the consumer is at. Is he just learning about the topic, or maybe he is already our customer and wants to build a relationship with us in which he counts on content that builds trust and loyalty?Each content should be tailored to a specific persona. Don't try to please everyone with one text or video if your target group is diverse. One blog may contain texts addressed to appropriately segmented, different people.
The real flourishing of content marketing occurred with the implementation of Google algorithms that evaluate the content of websites. The times of saturating texts with keywords and pushing pages to the top of search results, when in fact they had no value for the recipient, are over.Google repeats that the most important thing is the recipient - and the content of the website should be built with him in mind, not the algorithms, but ignoring technical issues will not help us either.
How not to get lost in this jungle of content? How not to fall into information chaos? How to know what to choose? And finally – how to know what to pay attention to? This is very difficult and tiring! And it's even harder to stand out in this crowd. There are two solutions.Today, average content is not enough . If we repeat topics that others have already covered and we are not interesting to anyone, at most we will end up on page 10 of Google or even further, which is where only the desperate go. The Internet is so saturated with content that if we decide to go to the front, we need to have a whole arsenal of weapons. And I deliberately use the metaphor of war here, because unfortunately today we are dealing with a fight for the reader's attention.
We have years of education in content marketing behind us. Enough time to debunk many of the myths about old school marketing. But these mistakes still happen, and modern marketing has little in common with the style of a salesman, whose role was first to educate the recipient, build a need, and finally sell, but everything revolved around the product.
Many people still want to believe that talking about the product and selling it aggressively is the lever of commerce. However, the rules of the game have Email List changed.Another issue is awareness of what stage of the purchasing journey the consumer is at. Is he just learning about the topic, or maybe he is already our customer and wants to build a relationship with us in which he counts on content that builds trust and loyalty?Each content should be tailored to a specific persona. Don't try to please everyone with one text or video if your target group is diverse. One blog may contain texts addressed to appropriately segmented, different people.
The real flourishing of content marketing occurred with the implementation of Google algorithms that evaluate the content of websites. The times of saturating texts with keywords and pushing pages to the top of search results, when in fact they had no value for the recipient, are over.Google repeats that the most important thing is the recipient - and the content of the website should be built with him in mind, not the algorithms, but ignoring technical issues will not help us either.
How not to get lost in this jungle of content? How not to fall into information chaos? How to know what to choose? And finally – how to know what to pay attention to? This is very difficult and tiring! And it's even harder to stand out in this crowd. There are two solutions.Today, average content is not enough . If we repeat topics that others have already covered and we are not interesting to anyone, at most we will end up on page 10 of Google or even further, which is where only the desperate go. The Internet is so saturated with content that if we decide to go to the front, we need to have a whole arsenal of weapons. And I deliberately use the metaphor of war here, because unfortunately today we are dealing with a fight for the reader's attention.