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Post by account_disabled on Nov 30, 2023 14:14:06 GMT 10
Obtaining consent from site users before tracking them is essential to ensuring your website complies with GDPR and CCPA legislation. Cookies are capable of storing a large amount of data, sufficient to potentially identify a user without their consent. By themselves, cookies are harmless and can be easily viewed and deleted. They are the main tool that advertisers use to monitor their users' online activity to target them with highly specific ads. Given the amount of data that. cookies can contain, they can be considered Special Data personal data in certain circumstances and, therefore, subject to the GDPR. How to comply with European cookie law? The EU data privacy regime is currently based on the General Data Protection Regulation (GDPR) and the 2002 ePrivacy Directive. The EU Council is working on a proposal for an ePrivacy regulation that would repeal and replace the old 2002 directive, with tougher provisions and more robust rules. According to current European legislation, a website can save information relating to users only if the latter has given their consent (opt-in) at least for user profiling cookies. Users must therefore. give their consent to the use of cookies in an "active" manner. For this great achievement we must thank a German gentleman who sued a website that had by default the consent "checks" already set, thus making an "opt-out" action necessary on the part of the user to deny consent. The German gentleman was right and won the case. After this ruling by the European Court of Justice, it was established that when browsing a website, users must exercise their consent to the release of cookies in an active and voluntary manner and be proactively informed by the website they are visiting about the type of active cookies.
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