Post by account_disabled on Jan 23, 2024 16:09:02 GMT 10
Social media marketing means using social media platforms like Instagram, Twitter and Facebook to promote your brand and sell your product or service. If your business comes out with a new item and you plan to promote the launch on social media , that's social media marketing. If you interact with your customers through comments, that's social media marketing. And if you create engaging content that showcases your brand's values and story, that's social media marketing, too. This form of marketing requires you to use social media management skills and tools. Just as you prepare other aspects of your marketing strategy, you need to have a plan for your social media marketing. Now that we've defined social media marketing, let's look at how to create a plan. Set goals that make sense for your business Planning your social media strategy starts with your goals. According to the Sprout 2021 Social Index™, the most common goals for social media are to increase brand awareness (58%) and increase community engagement (41%). And these goals are still very important for social media teams heading into 2023, especially as they face new challenges.
The 2022 Sprout Social Index™ reports that top challenges for social media teams include finding talent, proving ROI, social execution, sourcing and using social as a business function. Brands are already setting goals and frameworks to overcome these obstacles in 2023. Whether you want to grow your team, build a larger following or a more active community, taking the time to defin B2B Email List e your social goals is the first step. to achieve them. Either way, your goals will determine your social media marketing strategy and how much time and energy you'll need to devote to your campaigns. 1: Increase brand awareness That means getting your name out there. To create authentic and lasting brand awareness, avoid publishing promotional-only messages. Instead, focus on content that highlights your personality and values first. 2: Generate leads and sales Whether online, in-store or directly through your social profiles, followers don't buy by accident. Social media gives you an avenue to generate income. For example, are you alerting customers to new products and promotions?
Are you integrating your product catalog into your social profiles? Are you running exclusive offers for followers? 3: Grow your brand's audience Bringing new followers into the fold means finding ways to introduce your brand to people who haven't heard of you before. Growing your audience also means discovering the conversations about your business and industry that matter most. Digging through your social channels is nearly impossible without monitoring or listening for specific keywords, phrases, or hashtags . Having a pulse on these conversations helps you expand your core audience (and reach adjacent audiences) much faster. 4: Encouraging community engagement Social media is all about engagement, so it pays to explore new ways to get the attention of your current followers. Sprout Social's 2022 Index™ report shows that consumers want to see content that highlights a brand's products, services and personality, as well as customer testimonials. This means companies need to experiment with messaging and content.
The 2022 Sprout Social Index™ reports that top challenges for social media teams include finding talent, proving ROI, social execution, sourcing and using social as a business function. Brands are already setting goals and frameworks to overcome these obstacles in 2023. Whether you want to grow your team, build a larger following or a more active community, taking the time to defin B2B Email List e your social goals is the first step. to achieve them. Either way, your goals will determine your social media marketing strategy and how much time and energy you'll need to devote to your campaigns. 1: Increase brand awareness That means getting your name out there. To create authentic and lasting brand awareness, avoid publishing promotional-only messages. Instead, focus on content that highlights your personality and values first. 2: Generate leads and sales Whether online, in-store or directly through your social profiles, followers don't buy by accident. Social media gives you an avenue to generate income. For example, are you alerting customers to new products and promotions?
Are you integrating your product catalog into your social profiles? Are you running exclusive offers for followers? 3: Grow your brand's audience Bringing new followers into the fold means finding ways to introduce your brand to people who haven't heard of you before. Growing your audience also means discovering the conversations about your business and industry that matter most. Digging through your social channels is nearly impossible without monitoring or listening for specific keywords, phrases, or hashtags . Having a pulse on these conversations helps you expand your core audience (and reach adjacent audiences) much faster. 4: Encouraging community engagement Social media is all about engagement, so it pays to explore new ways to get the attention of your current followers. Sprout Social's 2022 Index™ report shows that consumers want to see content that highlights a brand's products, services and personality, as well as customer testimonials. This means companies need to experiment with messaging and content.