Post by yamanhosen8564 on Feb 14, 2024 21:12:09 GMT 10
A few days ago, our SEM team had the opportunity to go to the Google offices to immerse themselves in the new trends in Internet advertising and discover how artificial intelligence is going to change the course of digital marketing. One of the most notable changes that we have already seen, and that will continue to evolve over time, is the way in which users consume online content, with constant growth in YouTube's presence. Last May 2023, more than 36.
million users were registered who accessed the platform to consume this type of content, while television has reduced its consumption by 2% compared to data from Oman Email List previous years. In the segment of those under 45 years of age, YouTube has established itself as the leading platform in audiovisual content, surpassing television giants such as Mediaset, Atresmedia and RTVE. In addition, it has become the number one channel in terms of viewing time by users, generating one of the largest and most engaged online audiences.
But how does YouTube impact our consumer behavior in addition to being an entertainment platform? In addition to being the main platform for viewing content, YouTube has also become a tool that users use to research a product or brand and even make a purchasing decision. This is due to the large number of content creators on the platform who influence their followers, driving their purchase intention. And you? Have you ever felt influenced by the opinion of these content creators when you think about purchasing a product? At SER or no SER we have a team of advertising experts who will help you create a successful video campaign on YouTube.
million users were registered who accessed the platform to consume this type of content, while television has reduced its consumption by 2% compared to data from Oman Email List previous years. In the segment of those under 45 years of age, YouTube has established itself as the leading platform in audiovisual content, surpassing television giants such as Mediaset, Atresmedia and RTVE. In addition, it has become the number one channel in terms of viewing time by users, generating one of the largest and most engaged online audiences.
But how does YouTube impact our consumer behavior in addition to being an entertainment platform? In addition to being the main platform for viewing content, YouTube has also become a tool that users use to research a product or brand and even make a purchasing decision. This is due to the large number of content creators on the platform who influence their followers, driving their purchase intention. And you? Have you ever felt influenced by the opinion of these content creators when you think about purchasing a product? At SER or no SER we have a team of advertising experts who will help you create a successful video campaign on YouTube.