Deming Circle: what is it and what is its importance?

We live in a time when competition between companies in the market is fierce, as well as customers have increasingly high expectations and almost unlimited access to information. In this context, organizations must differentiate themselves and continually seek excellence. Faced with this challenge, the Deming circle emerges, a tool that guides companies so they can achieve constant improvement and innovation . In this sense, imagine that an online clothing store receives many orders at once and begins to be successful. Since she cannot handle the shipments herself, she hires a transportation company to ship the orders, however, customers complain about delays. How can the problem be solved? The Deming circle may be the key. We tell you how it works. CTA Post What is the Deming circle? The Deming circle , named after its creator, W. Edwards Deming , is a system that aims to constantly improve companies through four stages: plan, do, check and act ( Plan, Do, Check and Act ). In fact, by its acronym in English, it is also known as the PDCA cycle.



Thanks to this system, organizations can improve their operations, solve problems, apply new ideas or improve the quality of products and services. Hence, currently, it is a tool widely used by companies that seek excellence in their products and services , since many of the elements contemplated in the Deming circle Europe Mobile Number List appear in quality certifications such as ISO 9001 and ISO 14000 . circle-of-deming Stages to implement the Deming circle in a company If there is something that entrepreneurs have learned, it is that nothing can be considered definitively finished, but rather that there is always a process of change in which there is the possibility of improvement. As the American writer Robert Collier said : “success is the sum of small efforts, repeated day after day.” And this idea applies to people and organizations. To achieve this goal, the Deming circle proposes several stages : To plan . At this stage, the problem that exists in the company must be identified. Next, the objectives to solve it and the actions to be taken are set.







Also, the KPIs that will be used to measure progress are established . For example, if a lack of communication or duplication of tasks is detected in a team in which some members work remotely and others in person, in this planning phase of the Deming circle, a meeting can be held to establish: What communication channels will be used for each case. For example, instant messaging for urgent matters and email for other topics. What tools will be used to share information (tools in which documents can be saved in the cloud, for example). The KPIs that will be used to measure progress (performance, cycle time or ROI , among others). Do . At this point, the next step is to make changes, according to the established actions, to achieve the objectives. Furthermore, each action must have a specific deadline to be developed. That is, if we return to the previous example of the work team, in this phase, the team members must begin to use the messaging channels established for each case and share the information in the cloud. Verify . It is time to see if the desired results have been achieved. To do this, the results obtained must be measured through KPIs and compared with the objectives established initially.