Post by kmstfatema on Mar 5, 2024 14:04:01 GMT 10
It's easy to say SEO Copywriting , as if an unspecified writing style were enough to position content on search engines. If we think of a website or a blog , each page, each post represents a story in itself, made up of many micro-actions and checks to be repeated every time new content is about to be "put online". I challenge anyone to claim that they have never forgotten one of these steps or best practices. Since it happens to everyone, even the most experts, I have compiled a specific checklist : no more and no less than a set of elements to check to make sure you have content at hand that respects the formal rules necessary to ensure that it is "read". ” from the search engine correctly.
In other words, content that puts the search engine in a position to "absorb" the Germany Telegram Number Data information as much as possible and enhance it, that is, place it in the SERPs that interest us Before writing: define the objective of the content Where do you start when writing from an SEO copywriting perspective The objective of a content , and in general of a content marketing strategy, is something a little broader than the concept of call to action . As I have said a thousand times, including here on SEMrush regarding my writing manual , every text is a relationship between subjects. For this reason, even before writing you need to be clear about what type of connection you want to build between whoever creates the text (the blogger , the company , the agency , etc.) and the natural recipient of the latter .
This means going beyond the simple: “Mine will be a text that describes the main tourist destinations in Tuscany, therefore my task will be to provide the reader with all the information necessary to best plan a possible holiday” . Ok, we agree on this. However, I ask myself, what type of emotion do we want to arouse in reference to the experience we are proposing and, in some ways, "selling"? Do we want to arouse amazement? Create curiosity? Selling the idea of Tuscany as an ideal place to escape the chaos of the city? Or again, sell the idea of Tuscany as a place for food and wine tourism a stone's throw from home? This is just one example, and one of the easiest at that. What matters is knowing that the objective of a piece of content helps us to better define the key to understanding what we are about to write and, therefore, to make the subsequent writing process easier. Logically, the objective of a content cannot exist without other elements, such as the recipient or the message .
In other words, content that puts the search engine in a position to "absorb" the Germany Telegram Number Data information as much as possible and enhance it, that is, place it in the SERPs that interest us Before writing: define the objective of the content Where do you start when writing from an SEO copywriting perspective The objective of a content , and in general of a content marketing strategy, is something a little broader than the concept of call to action . As I have said a thousand times, including here on SEMrush regarding my writing manual , every text is a relationship between subjects. For this reason, even before writing you need to be clear about what type of connection you want to build between whoever creates the text (the blogger , the company , the agency , etc.) and the natural recipient of the latter .
This means going beyond the simple: “Mine will be a text that describes the main tourist destinations in Tuscany, therefore my task will be to provide the reader with all the information necessary to best plan a possible holiday” . Ok, we agree on this. However, I ask myself, what type of emotion do we want to arouse in reference to the experience we are proposing and, in some ways, "selling"? Do we want to arouse amazement? Create curiosity? Selling the idea of Tuscany as an ideal place to escape the chaos of the city? Or again, sell the idea of Tuscany as a place for food and wine tourism a stone's throw from home? This is just one example, and one of the easiest at that. What matters is knowing that the objective of a piece of content helps us to better define the key to understanding what we are about to write and, therefore, to make the subsequent writing process easier. Logically, the objective of a content cannot exist without other elements, such as the recipient or the message .