Post by afifatabassum on Mar 11, 2024 13:55:53 GMT 10
An certainly incredible result, but not so sensational if we compare it with the new attention paid by Alibaba towards the B2B eCommerce market (which currently covers 11% of current online exchanges). A trend that will make the B2B eCommerce market twice as large as B2C (positioned in current value terms at around $3.2 billion). For our area of strategic, planning and marketing development expertise, we intend to specify two different stimulating B2B eCommerce marketing scenarios: Self-service B2B eCommerce Where content marketing takes on a strategic value due to its responsibility throughout the entire sales life cycle, for example through corporate introductory videos, tutorials or FAQs. In this scenario the sale is driven through little communication with the company.
Enabling sales We are increasingly noticing how for Brazil Phone Number some B2B companies, eCommerce is just one of the contact points in the complex purchasing process. In this context, content marketing is able to accompany and smooth out any friction as well as enabling new purchases. ecommerce-b2b Determinant factors in B2B eCommerce The implementation of an eCommerce can radically change a company. But historically it turns out that the more companies invest using multi-channel tools (including eCommerce), the more overall profitability increases. But who in their sector will be able to win this multi-channel challenge? It will be all those B2B companies that will make their strategic decisions starting from the board of directors.
In fact, there are numerous experiences of successful B2B eCommerce projects born from the bottom and truncated in the board of directors because they were able to radically change the way in which the company operates on the market... Today, interesting case studies of B2B eCommerce show how the launch cycle of a successful project (typically within a four/six month period ) occurs with an appropriate two- or three-year investment and is supported by an aggressive calendar of development activities. marketing and commercial.
Enabling sales We are increasingly noticing how for Brazil Phone Number some B2B companies, eCommerce is just one of the contact points in the complex purchasing process. In this context, content marketing is able to accompany and smooth out any friction as well as enabling new purchases. ecommerce-b2b Determinant factors in B2B eCommerce The implementation of an eCommerce can radically change a company. But historically it turns out that the more companies invest using multi-channel tools (including eCommerce), the more overall profitability increases. But who in their sector will be able to win this multi-channel challenge? It will be all those B2B companies that will make their strategic decisions starting from the board of directors.
In fact, there are numerous experiences of successful B2B eCommerce projects born from the bottom and truncated in the board of directors because they were able to radically change the way in which the company operates on the market... Today, interesting case studies of B2B eCommerce show how the launch cycle of a successful project (typically within a four/six month period ) occurs with an appropriate two- or three-year investment and is supported by an aggressive calendar of development activities. marketing and commercial.